Mamaearth's parent company plans to merge two of its subsidiaries with itself to avoid redundant costs.Honasa Consumer, the parent company of

1. Mamaearth, has received board approval to merge two of its wholly owned subsidiaries – Just4Kids Services Private Limited and Fusion Cosmecutics Private Limited – into itself. The amalgamation aims to prevent cost duplication, enhance financial efficiencies, streamline management focus, and improve cash management. Fusion Cosmecutics owns Dr Seth’s skincare brand, while Just4Kids operates Momspresso, providing parenting advice in multiple languages. The merger, subject to regulatory approvals, follows Mamaearth's acquisition of a majority stake in Fusion Cosmecutics. Mamaearth previously acquired Momspresso but later scaled down its operations, leading to significant staff layoffs. Honasa incurred a goodwill impairment loss in FY23, impacting its financial performance, but reported improved revenue for Just4Kids in FY24. The news saw Honasa's shares rise by 0.9% on the BSE.