When can we expect Apple to release a new Apple TV model? Here's what the rumours indicate.

It looks like Apple has opted to maintain the current Apple TV model, introduced in 2022, for a bit longer than expected. While many initially anticipated a refresh in 2023, reports, including those from Bloomberg’s Mark Gurman, suggest that a new model is not imminent. Gurman indicated that despite some internal work on an updated Apple TV, the stable inventory of the existing model implies that Apple isn’t rushing to release a new version. It seems Apple is satisfied with the 2022 Apple TV's performance, likely contributing to their decision to continue producing and restocking it.

This aligns with Apple's recent trend of extending the life cycle of certain products when they still meet market demands, particularly as the 2022 Apple TV received notable upgrades, including the smaller design, A15 chip, and USB-C on the Siri remote. For now, Apple enthusiasts will need to wait a bit longer for any significant Apple TV updates.