Wahter secures Rs 5 crore in pre-seed funding, achieving a valuation of Rs 52 crore.

Wahter, a packaged drinking water brand, has secured Rs 5 crore in pre-seed funding, valuing the company at Rs 52 crore. This funding milestone is crucial for Wahter as it seeks to broaden its reach and enhance its influence.

The newly acquired funds will be used to expand Wahter's distribution network, optimize its production processes, and innovate its advertising-driven revenue model. The company plans to increase the presence of carts, strollers, and kiosks in high-traffic areas, providing advertisers with a wider audience. Additionally, Wahter will invest in advanced technology to streamline operations, improve logistics, and ensure the highest quality of bottled water. The company also aims to expand its team to support its growth initiatives.

Amitt Nenwani, Co-founder of Wahter, stated, "Wahter is transforming the advertising and packaged drinking water industries. The positive feedback from both brands and consumers has been encouraging. Our advertising campaigns have delivered unexpectedly positive results, demonstrating the effectiveness of our model. This pre-seed funding reflects our investors' confidence in our innovative business approach and vision. We are immensely grateful for their support, which will be vital in implementing our plans."

Founded in December 2023, Wahter's mission is to provide clean and affordable drinking water while serving as an advertising platform for brands. By incorporating advertisements on water bottle labels, Wahter offers bottled water at a low cost of Rs 1 or Rs 2, subsidized by advertising investments.

With this pre-seed funding, Wahter is set to expand its impact, delivering clean and affordable drinking water to more communities and providing a unique advertising platform for brands.