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At its grand launch event in Delhi, over 300 members of the Indian startup community came together to show their solidarity and endorsement for PhonePe's Indus Apps tore. This app store, designed specifically for Indian consumers, offers a localized, personalized, and inclusive experience, supporting both English and 12 Indian languages.
The event brought leaders from diverse sectors who shared their enthusiasm and support for the app store's potential to empower local talent, drive innovation, and stimulate economic growth. Sameer Nigam, the Founder and CEO of PhonePe, emphasized the significance of this milestone in India's digital journey during his keynote address.
Nigam stressed the necessity for a homegrown app store that caters to the unique preferences and cultural intricacies of the Indian ecosystem. He positioned the Indus App store as a symbol of innovation and inclusivity, providing a dedicated platform for local developers, startups, and members of the Indian diaspora to showcase their content and products.
This sentiment was echoed by Harsh Jain, CEO and Co-founder of Dream11 & Dream Sports, who praised the tailored approach of India's App Store. Jain highlighted opportunities for innovation such as language localization, video-centric content, and open policies for Indian businesses. Alike Bajpai, MD, Group CEO of Inigo, and Saibai Biswas, SVP & Head of Marketing, PR, and Partnership at MediBuddy, also commended the app store's support for launching apps in multiple languages, transparent approval processes, and its commitment to diversity and local needs.
With strong backing from key players in the Indian startup ecosystem, the Indus App store is positioned for success as it embarks on its journey to reshape India's digital landscape. The support from the Indian startup community signifies a significant advancement in India's digital journey, ushering in a new era of innovation and inclusivity in the digital realm.
As Nigam aptly summarized, "With its user-centric approach and dedication to fostering a thriving ecosystem of app developers and entrepreneurs, the Indus App store is poised to play a transformative role in India's digital future."
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