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The Department of IT, Electronics, and Communications in Goa has achieved its goal of mastering product-market fit through the successful operations of the Startup & IT Promotion Cell.

Writer's picture: RISHI KORDERISHI KORDE

Updated: Feb 11, 2024




Insightful discussions were held on the theme "Mastering Product Market Fit: Moving from Vision to Validation," providing valuable networking opportunities for all attendees. The event took place at the Surendrababu Timblo Hall, GCCI, and was organized by the Startup & IT Promotion Cell – DoITEC, Goa. Its aim was to explore the challenges of achieving product-market fit within Goa's burgeoning startup ecosystem.

Esteemed experts participated in the discussions, sharing invaluable insights into understanding and meeting the needs of target markets, as well as effective methods for determining product-market fit across different industries. Notable speakers included Mr. Pranay Gupta from StayVista Goa and 91springboard, and Mr. Harish Narayanan, a well-known Chief Growth/Marketing Officer and investor with a substantial portfolio of over 40 investments.

Mr. D. S. Prashant, CEO of the Startup & IT Promotion Cell – Goa, highlighted the goal of the gathering, emphasizing the importance of keeping entrepreneurs informed about current trends and fostering connections within the ecosystem to integrate aspiring entrepreneurs into the startup community.

During the event, Mr. Harish Narayanan delivered a comprehensive presentation on the fundamentals of Product Market Fit, stressing the importance of providing a unique solution to a unique customer's pain point. He emphasized understanding customer behavior using real-life examples and defining the product's value proposition. Mr. Pranay Gupta engaged with participants, discussing the significance of identifying opportunities at every stage, analyzing user behavior, and sharing insights from his experiences.

Attendees gained valuable perspectives on navigating the complexities of achieving product-market fit and implementing strategies for sustainable growth in today's dynamic market landscape. The event underscored its pivotal role in nurturing long-term success and sustainability, while also opening doors to new growth opportunities.



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