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Subway is facing competition not from Domino's or McDonald's, but from its own locations.




Subway, the renowned global sandwich chain, is facing significant challenges in India, and not for the better. The brand, which has long operated under a franchise model, is now moving away from it after 25 years. This shift is also leading to a reduction in the customization that once made Subway popular. Previously, customers could personalize their sandwiches with choices like extra olives or no mustard, but now only 70% of the menu remains customizable, according to franchisees in Mumbai, Pune, Kolkata, and Delhi. One franchisee from Mumbai noted that the menu has been revised at least three times in the past six months, which is unusual for a major global quick-service restaurant chain. Additionally, Subway India has been struggling with broader issues since the pandemic, prompting its US-based parent company to restructure its global operations.



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