Spice-based startup Pushp secures INR 100 crore in funding from Sixth Sense Ventures.

Indore-based spice brand Pushp Brand has secured a substantial investment of INR 100 Crore from consumer-focused fund Sixth Sense Ventures. As part of this transaction, Sixth Sense Ventures, led by its founder and CEO Nikhil Vora, has also acquired a stake in Pushp from its initial institutional investor, A91 Partners. Pushp, founded by industry veterans Mahendra Surendra and Surendra Surana, has strategically allocated funds towards distribution and branding initiatives. This strategic approach has enabled Pushp to expand its market presence beyond Madhya Pradesh, reaching states such as Maharashtra, Rajasthan, Uttar Pradesh, Bihar, and Gujarat.