Sixteen healthcare systems have collaborated to introduce a marketplace focused on health and wellness.

Vale Health made its debut announcement at the ViVE conference in Los Angeles, introducing a startup platform aimed at facilitating the connection between health systems and their patients with health and wellness products. With 16 initial health system partners, including Froedtert & the Medical College of Wisconsin health network as the pioneering participant, Vale Health endeavors to bridge the gap between traditional healthcare and the burgeoning interest in wellness among consumers.

CEO Bill Furlong highlighted the collaborative effort of these health systems to support Vale Health, emphasizing the extension of their trusted healthcare brands into everyday health and wellness realms. Furlong emphasized the growing significance of the health and wellness domain for consumers, encompassing aspects that typically don't require medical intervention yet significantly impact wellbeing, such as sleep improvement, weight management, and muscle pain relief.

Vale's marketplace platform aims to enhance patient engagement by offering a curated selection of products and services tailored to individual health concerns. Furlong stressed the importance of providing consumers with reliable and effective solutions amidst the crowded market, highlighting Vale's role in simplifying decision-making through personalized recommendations based on user assessments.

By considering various factors influencing individual health needs, such as sleep patterns and environmental influences, Vale Health aims to direct users towards products that are most relevant and beneficial. Furlong emphasized the platform's commitment to selecting high-quality products worthy of consideration, thereby relieving consumers of the burden of navigating through numerous options.

As the inaugural participant among Vale's founding health system partners, the Froedtert & the Medical College of Wisconsin health network is leading the way in implementing the platform into its services.