top of page

Singapore retail startups bullish on Indian market

Writer's picture: RISHI KORDERISHI KORDE



Singaporean retail startups GINLEE Studios, Fawn Labs, and Sage & Ylang are optimistic about expanding their reach in the Indian market. GB Srithar, the regional director for India, Middle East, South Asia, and Africa at the Singapore Tourism Board (STB), emphasized India's significance as a key market for Singapore and highlighted the discerning nature of Indian travelers who view Singapore as a crucial shopping destination.


GINLEE Studios, a slow fashion label established in 2011, expressed eagerness to explore various fabrics in India, engage with the audience, and understand online demand patterns. The founder, Gin Lee, acknowledged the growing interest in sustainable fashion, with consumers increasingly conscious of environmental impact and seeking transparency in raw material sourcing.

Participating in Nykaa's beauty and lifestyle festival, Nykaaland, in Mumbai last month, GINLEE Studios, along with skincare brand Fawn Labs, received positive feedback on their prospects in the Indian market. Hann Chia, the founder of Fawn Labs, noted the changing consumer preferences, emphasizing that Indian customers connected well with the brand's initiatives in Singapore.

Irene Chong, founder of skincare brand Sage and Ylang, regarded the Indian skincare market as fascinating and expressed the brand's interest in connecting with potential customers, influencers, and collaborating with brands to expand services in India.


The Singapore Tourism Board collaborated with Nykaa to introduce these three homegrown startup brands to the Indian market, aiming to leverage Nykaa's platform for wider outreach. Srithar emphasized that such collaborations enhance on-ground activation and facilitate brands in connecting with their digital audiences.


While Srithar suggested that the Singaporean brands may explore physical stores in the future, he highlighted the potential for them to begin their Indian market presence through online platforms. This aligns with the trend of Asian brands actively exploring opportunities in the Indian market, exemplified by recent announcements from Hong Kong fashion retailer Giordano and the opening of the first standalone store in India by Japanese beauty brand Shiseido.


1 view0 comments

Kommentare


bottom of page