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Shraddha Kapoor becomes a part of the Demi Fine Jewellery startup PALMONAS.




PALMONAS, a pioneering Demi Fine jewelry startup, proudly welcomes renowned Bollywood actor Shraddha Kapoor as its Co-Founder. This groundbreaking collaboration, initiated through a serendipitous interaction on Instagram, marks a significant milestone in the industry, showcasing the power of social media in fostering meaningful connections.

Shraddha Kapoor's journey with PALMONAS began with a comment on Instagram, marking a historic moment where an actor not only aligns with a Demi Fine jewelry startup but also utilizes modern channels such as Instagram fan pages and online interactions. The organic partnership aims to merge Shraddha Kapoor's star power with PALMONAS' dedication to quality innovation and the empowerment of women through versatile yet edgy demi-fine jewelry.

Founded by Pallavi Mohadikar and Dr. Amol Patwari, PALMONAS crafts demi-fine jewelry using surgical-grade stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil, a 2.5-micron thick layer of 18K gold. This distinctive blend not only sets it apart in the industry but also establishes a standard of affordable luxury accessible to a diverse audience. Renowned for its exquisite designs, superior craftsmanship, and reasonable prices, PALMONAS has garnered widespread acclaim for its contemporary and minimalist jewelry collections made from sterling silver, stainless steel, and gold vermeil.

Pallavi Mohadikar, Founder of PALMONAS, shared the exciting journey of discovering Shraddha Kapoor's association with the brand. "It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself," said Pallavi Mohadikar. "To our surprise and delight, it was indeed Shraddha, confirming that she's been a loyal user of our products."

Shraddha Kapoor, the acclaimed actor and Co-founder of PALMONAS, expressed her enthusiasm for the partnership, stating, "I was searching for simple, good quality, and reasonably priced jewelry on the internet because I was fed up with my daily wear jewelry breaking or getting spoiled. I came across PALMONAS and was blown away by their products." She further emphasized the importance of bringing demi-fine jewelry to India to make luxury jewelry accessible without compromising on quality or harming the environment.

Dr. Amol Patwari, Founder of PALMONAS, expressed gratitude for Shraddha Kapoor joining their journey and reiterated their commitment to creating products that empower and inspire individuals to embrace their unique stories. PALMONAS anticipates significant growth in the global demi-fine jewelry market and sees this collaboration with Shraddha Kapoor as a pivotal moment in its legacy, blending Bollywood glamour with accessible luxury for all.


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