Seed Group collaborates with ONDA, a hospitality technology startup from South Korea, to drive innovation in the travel sector across the MENA region.

Seed Group, a prominent entity within the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has taken a major stride towards transforming the travel sector in the Middle East and North Africa (MENA) region by joining forces with ONDA, a hospitality technology startup based in Seoul.

With a strong footprint in South Korea, Thailand, and Taiwan, ONDA is revolutionizing the traditionally labor-intensive hospitality sector through digitalization and data utilization. Its offerings include digital transformation solutions and B2B platforms aimed at enhancing online sales and operational efficiency for properties worldwide.

Hisham Al Gurg, CEO of Seed Group, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with ONDA, a forward-thinking hospitality technology company with a remarkable track record. Seed Group is dedicated to identifying and partnering with innovative firms capable of positively impacting the Middle East market. ONDA's expertise and technology are poised to redefine the MENA travel industry landscape, improving guest experiences and operational effectiveness for accommodations throughout the region.”

ONDA's sentiments echoed this excitement, with their spokesperson stating, “We are incredibly enthusiastic about our partnership with Seed Group, marking a significant milestone in ONDA’s global journey. This collaboration not only presents a substantial opportunity for us to showcase our cutting-edge hospitality technology but also signifies the beginning of delivering our innovative solutions to newly established hotels in the MENA region. We are confident that this partnership will reshape the hospitality landscape, highlighting ONDA's role as a pivotal driver behind the industry’s technological evolution.”

Established in 2016, ONDA began its journey as a B2B hospitality tech startup, distributing 700,000 properties across 60 online channels globally. It has since provided digital transformation solutions to over 4,500 properties worldwide, successfully leading the digital transformation in the Korean and Southeast Asian hospitality sectors.

This partnership signifies a significant milestone in ONDA's global expansion strategy, providing them with a gateway to the Middle East and valuable connections for their continued success in Dubai and the broader MENA region. Leveraging Seed Group’s extensive network and influence in various sectors, ONDA gains access to critical resources and a strategic platform to navigate the MENA market effectively.

Seed Group, with over two decades of experience in forming successful strategic alliances with leading global companies across technology, healthcare, hospitality, and telecommunications sectors, holds a prominent position in the MENA landscape.

With ONDA's innovative technology and Seed Group's deep-rooted experience in the MENA region, this partnership aims to reshape the hospitality industry, enhancing guest experiences and empowering accommodations of all sizes to thrive in the dynamic travel industry landscape.