Salesforce brings Sadhguru on board after Rahul Dravid.

During the annual ‘Dreamforce’ event in San Francisco, Salesforce CEO Marc Benioff shared a photo with spiritual leader Sadhguru, who spoke about the intersection of AI and policy. Sadhguru emphasized the need for a balance between the rapid advancement of AI and the slower pace of policy development. He stressed the importance of managing AI’s potential risks and minimizing collateral damage, while ensuring that the best of AI’s capabilities benefit humanity. He urged companies and governments to act proactively in this regard.

Salesforce also announced that Rahul Dravid, the legendary Indian cricketer, will serve as their first-ever brand ambassador as part of the ‘Growing With India’ campaign. The initiative aims to support Indian businesses in scaling up using Salesforce’s CRM platform, which is already being used by companies like Royal Enfield, Snapdeal, and Clear to enhance customer experience. Benioff further highlighted India’s growing global influence, referring to it as the dawn of an “Indian era.” He expressed excitement about Salesforce’s expansion in India, where it employs over 11,000 people, and praised Arundhati Bhattacharya, former SBI Chairperson and head of Salesforce India, for her role in driving the company's growth. While Benioff did not reveal any specific workforce expansion plans, he underscored India’s importance in Salesforce’s long-term strategy.

In addition, Salesforce introduced ‘Agentforce,’ an autonomous AI tool designed to improve business operations, and highlighted its partnerships with AWS, Google, IBM, and Workday. The company also collaborated with NVIDIA to launch advanced autonomous AI agents for enterprise use.Meanwhile, Klarna CEO Sebastian Siemiatkowski announced that the fintech giant would end its service relationships with Salesforce and Workday, as part of a broader internal restructuring focused on AI initiatives aimed at simplifying its processes.