PlayShifu, a startup specializing in AR-driven toys, plans to secure $6 million in funding to broaden its range of products.

PlayShifu, a company specializing in augmented reality toys and games, is currently in discussions to secure $6 million in its Series C funding round, with Inflexor Ventures leading the investment along with participation from Chiratae Ventures, Bharat Innovation Fund, and Athera Ventures Partners. The funding, which will maintain the company's valuation from its previous round, aims to support PlayShifu's expansion of its product range and distribution channels.

Established in 2016, PlayShifu focuses on offering educational games and toys designed to enhance children's critical thinking, engineering, and geography skills. Co-founder Dinesh Advani revealed that the company anticipates a 50% revenue increase for the fiscal year 2023-24 compared to the previous year, with plans to achieve EBITDA profitability within six months. While specific revenue figures for the mentioned fiscal years were not disclosed, Advani highlighted the company's international presence, particularly in North America and Asia.

PlayShifu's product lineup includes Orboot, Plugo, and Tacto, catering to children aged 4-12 years old. The company distributes its products through various channels, including its website, online marketplaces, retail chains, and physical stores. In the United States, PlayShifu products are available on platforms like Amazon and eBay, as well as through retailers such as Walmart's Sam's Club, Toys‘R’Us, and Hamleys.

With previous funding rounds totaling approximately $30 million, PlayShifu faces competition from other companies like Blix and Buddyz in the educational toys and games market.