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Pioneering MiYO Organics Founder Discusses Women's Potential to Revolutionize Japan's Sustainable Industry.




In a fresh series, Miyo Yamamoto openly discusses the opportunities and obstacles facing women entrepreneurs in Japan, along with the positive developments taking place. Japanese women are making waves globally across various fields such as business, finance, technology, academia, politics, sports, and media. Gone are the days when they were overlooked; they are now firmly in the spotlight. What drives them to embrace their roles today? Do their dreams and goals differ from those of their mentors' generation? What lies ahead for them? JAPAN Forward embarked on a journey to interview some of these remarkable women in their new series "Groundbreakers."

Miyo Yamamoto, based in Tokyo and founder of MiYO Organics, is deeply committed to reducing waste, particularly plastics. She radiates enthusiasm and clarity when discussing her company's mission. We met her in Washington, DC, where she was participating in the Women's Startup Lab program "Rise Beyond," sponsored by the Ministry of Economy, Trade and Industry. Created by Ari Horie, the program provides valuable opportunities for Japanese women entrepreneurs aiming to push beyond their current boundaries. Yamamoto shared with us the story of how a night in a hotel inspired her to establish her own company.


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