On the first day of IPL 2024, JioCinema attracted an audience of 11.3 crore viewers.

On the opening day of IPL 2024, the OTT streaming platform recorded 59 crore views, totalling 660 crore minutes of watch time. This marks a significant increase from last year's figures, with 32 startups partnering with IPL, a steep 68% rise from the previous year's 19. Notably, new-age tech startups like Dream11, CRED, Upstox, and Rapido have secured multiple sponsorship deals with both JioCinema and Star India.

More than 11.3 crore viewers tuned in to JioCinema on the tournament's first day, showcasing a 51% increase compared to IPL 2023's inaugural day. The platform also reported that 12 brands, including Dream11, debuted their ad campaigns within the first six overs of the opening match. With 18 sponsors and over 250 advertisers, IPL's broadcast on JioCinema promises extensive exposure for various products.

Recognized as a major sporting event in India, IPL attracts advertisers from diverse sectors, capitalizing on the nation's cricket fervor and its global viewership. While established companies have been a part of IPL since its inception, startups are increasingly leveraging the cricket frenzy. This year's IPL sees a significant presence of startups, with Dream11 co-presenting the event on Star Sports and JioCinema securing sponsorships from startups like CRED, Upstox, and Rapido.

JioCinema, in particular, is well-positioned to benefit from the IPL craze, especially following its merger with Disney+ Hotstar. The platform has been acquiring streaming rights for various sports events and striking content deals to expand its user base. With the Indian OTT streaming market projected to grow to $5.8 billion by 2029, platforms like JioCinema are poised for further growth and dominance in the industry.