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Nuvo Retail, a company specializing in e-commerce marketing and analytics, has secured $350,000 in funding.

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NuvoRetail, an e-commerce marketing and analytics firm, has secured $350k in a new funding round. The company plans to use the funds to further develop its AI-ML-driven platform, Enlytical.ai, which automates e-commerce bidding and provides insights and reporting. Additionally, the funds will support NuvoRetail’s global expansion efforts, according to their press release.

Founded in 2017 by Vishal Sharma, Enlytical.ai offers a unified dashboard for managing multiple e-commerce platforms, covering key performance indicators (KPIs) such as sales, marketing, content, supply chain management, pricing, and customer loyalty. The platform helps brands track the performance of their business and products. It also features an AI-powered media spend optimization engine that uses advanced algorithms to analyze campaign performance and optimize budget allocation, aiming to boost ROI by reducing unnecessary spending and enhancing audience engagement based on retail readiness signals.

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