Namma Yatri from India is planning to expand into the US market.

Namma Yatri, a Bengaluru-based ride-hailing platform, is reportedly in the early stages of exploring an expansion into the US market. The company is in discussions with various unions in the United States, seeking to establish itself in a space currently dominated by major players like Uber and Lyft.

Juspay, which spun off Namma Yatri into a separate entity earlier this year, will support this expansion. Juspay recently secured a payment aggregator license from the Reserve Bank of India and has announced its plans to enter international markets, including the US.

However, entering the US market presents significant challenges. Biju Mathew, co-founder of the New York Taxi Workers Alliance (NYTWA), noted the difficulties of sustaining a business in the highly competitive and low-margin taxi industry. He highlighted that while the US market allows for competition, the real challenge lies in maintaining operations without significantly reducing fares, which could negatively impact drivers' earnings. 

If Namma Yatri does enter the US market, it will face competition from established players like Uber, Didi, Grab, and Lyft. However, its potential partnership with unions might provide an advantage, especially given the existing unrest among drivers and consumers in the US.