Mystra, India’s leading fashion e-commerce platform, has announced a strategic move to broaden its international fashion offerings by acquiring franchise rights for NEXT, the UK’s largest fashion retailer. This partnership signifies a significant advancement for both companies in accessing the flourishing Indian market.
As per the agreement, Mystra Jibing Pvt Ltd will oversee the distribution and management of NEXT products in India. This collaboration will enable NEXT to enter the expansive and dynamic Indian market by leveraging Mantras' extensive network of independent franchise partners and distributors.
Renowned for its trendsetting collections, NEXT will utilize Mystra's platform to establish a robust omni-channel presence in India, catering to diverse consumer preferences nationwide. The collaboration will entail the launch of NEXT branded stores in key Indian cities such as Delhi, Mumbai, and Bengaluru, alongside a strong online presence on the Mystra platform.
Commenting on the partnership, Nandita Sinha, CEO of Mystra, expressed enthusiasm about strengthening the association with NEXT and highlighted the potential for significant growth in the brand’s presence in India. Sinha stated, “We are excited to deepen our collaboration with NEXT and strategically enhance its omni-channel presence in the country. With our proven track record in driving adoption for global brands from the ground up, we are eager to unlock the next phase of growth in the brand’s expansion journey in India.”
Echoing this sentiment, Simon Wolfson, Chief Executive of NEXT, expressed excitement about partnering with Mystra in one of the world’s fastest-growing markets.
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