Mango StartUp Studio makes an investment in a startup focused on market analytics.

Mango, a popular high street fashion retailer, is advancing in innovation by investing in Flipflow, a startup specializing in market analytics and real-time stock control across various marketplaces. This strategic move, facilitated through Mango's accelerator called Mango StartUp Studio, includes providing Flipflow with a convertible equity loan, symbolizing the startup's integration into the accelerator program.

In a collaborative effort, the Flipflow team will receive mentorship from Mango experts to synergize their efforts and enhance the technological capabilities of their project. This strategic investment is the sixth venture by Mango StartUp Studio since its establishment in 2022, showcasing the company's dedication to fostering innovation in the fashion industry.

Founded in 2021 and based in Valencia, Flipflow aims to revolutionize market analytics and competitive intelligence for brands and retail entities, offering a real-time, global view of products, competitors, and market categories. This investment aligns with Mango's broader initiative through the StartUp Studio, focusing on early-stage companies contributing innovation to the fashion value chain, with a specific emphasis on technology and sustainability.

The accelerator's approach covers the entire value chain, from product creation and sourcing to distribution, with the ultimate goal of enhancing the overall customer experience in the fashion industry.