List of the top 10 SaaS startups in India
- RISHI KORDE
- Nov 15, 2023
- 4 min read
Updated: Dec 24, 2023

list of the top 10 SaaS startups in India and a brief overview of their journey and key points:
Freshworks: Founded in 2010, Freshworks is a leading provider of customer relationship management (CRM) software for businesses of all sizes. The company has over 50,000 customers worldwide and is backed by prominent investors such as Sequoia Capital and Accel Partners.
Key Points:
Customer-centric approach: Freshworks is known for its customer-centric approach and its commitment to providing businesses with a user-friendly and affordable CRM solution.
Global reach: The company has a strong global presence with offices in over 15 countries.
Strong product portfolio: Freshworks offers a suite of CRM products, including Freshsales, Freshdesk, and Freshservice, that cater to the needs of businesses of all sizes.
Zoho Corporation: Founded in 1996, Zoho Corporation is a privately held software company that offers a wide range of SaaS products, including CRM, project management, and email hosting. The company has over 50 million users worldwide and is known for its self-funded growth model.
Key Points:
Self-funded growth: Zoho Corporation has consistently grown organically without relying on external funding. This has given the company the freedom to focus on long-term product development and customer satisfaction.
Wide product portfolio: The company's extensive product portfolio allows it to cater to a wide range of business needs.
Strong brand reputation: Zoho Corporation has a strong brand reputation for providing high-quality, reliable software solutions.
Chargebee: Founded in 2011, Chargebee is a subscription billing and revenue management platform that helps businesses streamline their recurring payment processes. The company has over 40,000 customers worldwide and is backed by investors such as Sequoia Capital and Safra Catz.
Key Points:
Ease of use: Chargebee's platform is known for its ease of use and its ability to automate many manual billing processes.
Deep integration capabilities: The platform integrates with a wide range of payment gateways and other business software, making it a versatile solution for businesses of all sizes.
Focus on customer success: Chargebee is committed to providing its customers with a high level of customer support and success.
Postman: Founded in 2014, Postman is an API development and testing platform that helps developers create, build, and test APIs. The company has over 20 million users worldwide and is backed by investors such as Kleiner Perkins Caufield & Byers and Andreessen Horowitz.
Key Points:
Large and engaged developer community: Postman has a large and engaged developer community that contributes to its platform's development and provides valuable feedback.
Cloud-based solution: Postman's cloud-based platform makes it accessible to developers from anywhere in the world.
Continuous innovation: The company is constantly innovating and adding new features to its platform to keep up with the evolving needs of developers.
Icertis Contract Management (ICM): Founded in 2009, Icertis ICM is a contract management platform that helps businesses manage their contracts more effectively. The company has over 1,000 customers worldwide and is backed by investors such as Goldman Sachs and Salesforce Ventures.
Key Points:
AI-powered contract analysis: Icertis ICM uses artificial intelligence (AI) to analyze and extract information from contracts, saving businesses time and money.
Risk mitigation: The platform helps businesses identify and mitigate risks associated with their contracts.
Compliance with regulations: Icertis ICM helps businesses comply with various regulatory requirements related to contracts.
MindTickle: Founded in 2011, MindTickle is a sales enablement platform that helps businesses train and coach their sales teams. The company has over 800 customers worldwide and is backed by investors such as NEA and Kleiner Perkins Caufield & Byers.
Key Points:
Data-driven approach: MindTickle uses data to provide insights into sales performance and identify areas for improvement.
Personalized training: The platform provides personalized training to sales reps based on their individual needs and skill gaps.
Mobile-first approach: MindTickle's platform is designed to be used on mobile devices, making it accessible to sales reps on the go.
Druva: Founded in 2007, Druva is a cloud-based data protection and management platform that helps businesses protect their data from loss, corruption, and ransomware attacks. The company has over 10,000 customers worldwide and is backed by investors such as Andreessen Horowitz and Sequoia Capital.
8. Whatfix: Founded in 2013, Whatfix is a digital adoption platform that helps businesses train and onboard their employees on new software applications. The company has over 400 customers worldwide and is backed by investors such as Sequoia Capital and Eight Roads Ventures.
Key Points:
Interactive training: Whatfix uses interactive training modules to help employees learn new software applications in a more engaging and effective way.
Contextual learning: The platform provides contextual learning, which means that employees are trained on the specific software applications they will be using in their day-to-day work.
Performance analytics: Whatfix provides performance analytics that help businesses track employee progress and identify areas for improvement.
9. UrbanPiper: Founded in 2014, UrbanPiper is a retail SaaS platform that helps businesses manage their inventory, pricing, and promotions across multiple channels. The company has over 2,000 customers worldwide and is backed by investors such as Kalaari Capital and SAIF Partners.
Key Points:
Omnichannel solution: UrbanPiper's platform helps businesses manage their omnichannel retail operations, including their online, offline, and mobile channels.
Real-time inventory management: The platform provides real-time inventory visibility, which helps businesses avoid stockouts and overstocks.
Data-driven insights: UrbanPiper provides data-driven insights that help businesses optimize their pricing and promotions.
10. LeadSquared: Founded in 2011, LeadSquared is a sales automation platform that helps businesses automate their sales processes and improve their sales productivity. The company has over 4,000 customers worldwide and is backed by investors such as Sequoia Capital and Tiger Global Management.
Key Points:
Sales process automation: LeadSquared automates many manual sales processes, such as lead qualification, opportunity management, and deal forecasting.
Mobile CRM: The platform includes a mobile CRM application that allows sales reps to access their data and work from anywhere.
Data analytics and insights: LeadSquared provides data analytics and insights that help businesses identify trends and improve their sales performance.
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