Lazy Cocktails has completed an undisclosed seed funding round, with Agility Ventures as the lead investor.

Lazy Cocktails, a brand specializing in cocktail mixers, has secured an undisclosed amount in its seed funding round led by Agility Ventures. Prominent investors such as Saurabh Kochhar (Founder of Meddo and former CEO of Food Panda), Shruti Kharbanda (Founder of Invincible Robo League and X-Thrive Enterprises), and Ajanta Bottle also participated in this round. The funding will support the brand's mission to revolutionize the cocktail experience with zero-sugar, healthier, high-quality mixers made from real fruit juice and free from artificial flavors.

With this new capital, the company plans to introduce a range of zero-sugar mixers and expand its presence in quick commerce, covering 19,000 Indian pin codes and extending its offline retail reach to 1,500 outlets in 20 cities. Currently, Lazy Cocktails' products are available in various Indian cities and on the e-commerce platform Blinkit.

Himanshu Gupta, Founder and CEO of Lazy Cocktails & Co., highlighted the growing demand for healthier, premium beverage options. He stated, “At Lazy Cocktails, we aim to fulfill this demand with our zero-sugar, premium beverages made in India.” Regarding the new funds, he added, “The funds will be used for developing new products and expanding our offline retail channels, making our premium cocktail mixers accessible to a wider audience.”

Dhianu Das, Founder of Agility Ventures, noted the steady growth in India's alcoholic beverage market and identified non-alcoholic cocktails as a promising yet underexplored category with significant potential. He praised Lazy Cocktails for their excellent taste and predicted they would become a popular choice among young people.

Founded in 2021 by Himanshu Gupta and Noyanika Yadav, Lazy Cocktails & Co. is dedicated to creating a guilt-free, accessible, enjoyable, and hassle-free cocktail experience for everyone.