KL Rahul-backed BoldFit is reportedly in discussions to secure $12-15 million in funding from Bessemer Venture Partners, according to an ISN exclusive.

D2C startup BoldFit, which specializes in sports and fitness products, is in discussions to raise $12-15 million (approximately Rs 100-120 crore) in its largest institutional funding round to date, according to sources familiar with the matter. Bessemer Venture Partners, known for supporting companies like Swiggy, PharmEasy, and Urban Company, is expected to participate in the round, insiders said. The KL Rahul-endorsed brand, which offers products such as fitness gear, yoga accessories, sippers, and athleisure wear, plans to use the funds to expand its product offerings, grow across platforms like Amazon, and explore new markets. This round of funding coincides with a surge in investor interest in consumer startups, with companies like Blue Tokai, Plan B, and Nutrabay recently securing capital as investors anticipate positive returns from the consumer sector.