Innovative ice cream brand Go Zero secures $1.5 million in funding from its current investors.

Ice cream maker Go Zero has secured $1.5 million from its current investors DSG Consumer Partners, Saama Capital, and V3 Investors to support its expansion efforts. Kiran Shah, the company's founder, stated that the funds will be utilized to enhance growth in the quick-commerce and e-commerce sectors and to expand operations into tier-I cities such as Jaipur, Chandigarh, and Ahmedabad. Shah added, “We will also continue to introduce exciting new flavors and formats for our consumers throughout the year.”

India's ice cream industry, projected to achieve around $5 billion in sales this year, has seen the rise of several new-age brands in recent years. Alongside Go Zero, other domestic brands like Noto, Get A Way, Frubon, and Minus 30 are also striving to establish a presence in a market traditionally dominated by legacy players like Amul, Mother Dairy, Hindustan Unilever’s Kwality Walls, and the Jaipuria group's Cream Bell.

“The growth we have witnessed in the past 12 months has been phenomenal, demonstrating a strong demand for 'better for you' ice creams that taste great,” Shah remarked. “We have become one of the fastest-growing ice cream brands on quick-commerce platforms like Blinkit and Zepto, which I believe will become a crucial channel for the ice cream category as people seek convenience and instant gratification.”

Hariharan Premkumar, managing director of DSG Consumer Partners in India, commented, “When we invested a year ago, we were eager to build a leading brand in guilt-free desserts with Kiran. The exceptional traction since the launch has confirmed the customer need and the market opportunity size. The company has achieved product-market fit and is poised for rapid scaling.”