Herby Angels, a direct-to-consumer startup focused on baby care, secures $2.5 million in funding.

Noida-headquartered baby care label Herby Angel secures $2.5 million in funding. The company intends to utilize the newly acquired funds to enhance its distribution channels, diversify its product range, invest in research and development, scale up its technological infrastructure, and bolster its marketing efforts. Established in 2023, the brand specializes in crafting nutraceutical and pharmaceutical ayurvedic products tailored for infants. In the traditional retail sector, Herby Angel asserts its presence in 13 states across 1,300 retail outlets. By the conclusion of the fiscal year 2024, the company aims to expand its footprint to 18 states and elevate its retail presence to 2,000 stores.