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Elon Musk's X is under scrutiny in Europe due to privacy concerns related to its data usage.

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A privacy advocacy group based in Vienna, the European Center for Digital Rights, also known as Noyb, has filed complaints against Elon Musk's platform, X, in eight European countries. The complaints allege that X unlawfully incorporated the personal data of over 60 million European users into its Grok AI technology without their consent. This action follows an earlier move by Ireland's Data Protection Commission (DPC) to take legal action against X over its data practices for AI training.

Noyb criticized X for failing to inform users proactively about their data being used for AI purposes, noting that many users only became aware of this through a viral post in late July. Despite X agreeing to halt its controversial data processing following pressure from the DPC, Noyb founder Max Schrems expressed concern that the core legality of the data processing was not being addressed. Noyb is calling for a thorough investigation and has filed complaints in Austria, Belgium, France, Greece, Ireland, Italy, the Netherlands, and Spain, urging authorities to act swiftly under the EU's General Data Protection Regulation (GDPR). This regulation is designed to give individuals more control over how their personal data is used by companies. Noyb has previously taken similar actions against other tech giants, such as Meta, resulting in the suspension of their AI plans.


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