DBS Bank India Introduces 'DBS Golden Circle': A Customized Banking Experience for Senior Citizens

In a strategic effort to strengthen its connection with India’s senior citizens, DBS Bank India has introduced the ‘DBS Golden Circle,’ a priority banking program specifically designed for those aged 60 and above. Launched to coincide with the bank’s 30th anniversary in India, this initiative reflects DBS's commitment to offering banking solutions that not only meet but also anticipate the changing needs of its customers.

DBS Bank India, recognized as the ‘Safest Bank in Asia’ by Global Finance for 15 years in a row, has built a strong reputation for safety and reliability. The bank utilizes its global experience and deep knowledge of the Indian market to provide premium banking and wealth management services through its Treasures platform. This platform offers unique lifestyle privileges, exclusive deals, and specialized wealth management services tailored to meet both the short-term and long-term goals of its customers. Additionally, Treasures customers benefit from preferential remittance rates, facilitating easy and cost-effective international money transfers.

The bank’s commitment to innovation is further highlighted by its digiPortfolio service, which blends human expertise with technology to help customers select mutual fund portfolios that align with their age, income, and risk tolerance. Supported by research from CRISIL, digiPortfolio offers a curated list of top-performing mutual funds, simplifying investment planning for senior citizens.

As technology continues to transform the banking sector, DBS is also focused on educating its customers, including seniors, on the safe and effective use of digital banking services. This includes teaching them how to recognize potential scams and implement strong security measures to safeguard their personal and financial information.

Through the launch of ‘DBS Golden Circle,’ DBS Bank India reaffirms its commitment to serving the senior citizen community, providing them with the necessary tools and support to enjoy their golden years with confidence and peace of mind.