Bengaluru-headquartered Curefoods, a cloud kitchen startup with notable investors including Binny Bansal's Three State Ventures, IronPillar, Chiratae Ventures, ASK Finance, and Winter Capital, has invested INR 10 Crore ($1.2 million) in the seed funding round of the food discovery platform Hogr. This investment follows Curefoods' recent appointment of former Tata Starbucks CEO Avani Davda to its board.
Hogr, founded by Jugul Thachery and Harish Harshan in June of the current year, intends to use the newly acquired capital to expand its reach, enhance its features, and introduce updates aimed at improving the overall user experience. The platform enables users to discover restaurants and dishes through personalized recommendations from contacts, family, friends, and fellow food enthusiasts with similar tastes. It offers tailored suggestions to assist users in making informed dining choices and encourages the creation of a diverse food network through a user-friendly recommendation system.
Curefoods sees Hogr as more than just an app; it envisions it as a community where food enthusiasts unite to share the joy of discovering new culinary experiences and places to eat, fostering social connections through the platform, according to Thachery.
Ankit Nagori, founder of Curefoods, highlighted the appeal of Hogr in addressing the challenge of discovering new dishes and restaurants, along with its ability to form a food community through peer-to-peer recommendations, which motivated the decision to invest in the app.
Established by Nagori in 2020, Curefoods hosts various brands such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle, running over 200 cloud kitchens and offline stores catering to over 10 cuisines across 15 cities in India. With a total funding of approximately $220 million from over 25 investors, Curefoods is actively expanding in the food sector, recently acquiring foodtech startup Yumlane and making strategic investments in startups like Millet Express to reach a wider audience for millet-based products. The company continues its growth through acquisitions, having previously absorbed startups like Masala Box, Paratha Box, CakeZone, Ammi’s Biryani, Olio, Crusto’s, and Chaat Street.
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