Bebe Burp secures Rs 8 Cr in funding, led by Gruhas Collective Consumer Fund

Bebe Burp, a baby food brand, has secured Rs 8 crore (approximately $1 million) in a pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF), which was launched in partnership with Collective Artists Network earlier this year. This Surat-based company had previously raised $419K from LetsVenture and others in 2022. The funds will be utilized for market expansion, product development, marketing, recruitment, and research and development, according to a press release from Bebe Burp.

Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp addresses the issue of harmful chemicals and preservatives in baby food by offering nutritious alternatives. Their products include instant mixes, cookies, and snacks such as multi-flavored porridge mixes, millet puffs, ragi cookies, and organic jaggery powder.

Market research indicates that the Indian baby food market is projected to reach around $109 billion by 2027, with a CAGR of 6.1%. Bebe Burp plans to expand into international markets, including the Middle East, Europe, and Southeast Asia, and aims to establish a presence in over 100,000 retail stores across India. Since its inception, the brand claims to have served more than 150,000 customers. Bebe Burp may face competition from other startups like The Moms Co, Babease Foods, Else Nutrition, Baby Destination, and Little Charlie.