Basil, a direct-to-consumer (D2C) brand, secures Rs 3.6 crore in its initial seed funding round.

Basil, a startup in the consumer houseware sector, has secured Rs 3.6 crore in its initial funding round, with IIMA Ventures and Appreciate Capital as lead investors. Other notable participants include angel investors like Mohit Sadaani, Aprameya Radhakrishna (co-founder of Koo), Abhishek Goyal, Malini Adapureddy, and Brij Bhushan (co-founder of Magicpin).

The company announced that the funds will be utilized to strengthen its direct-to-consumer (D2C) operations, expand its presence across e-commerce platforms, and enhance its product range. Founded in 2023 by Harini Rajagopalan and Mahesh Muraleedharan, Basil focuses on offering tailored products designed to appeal to Generation Alpha and their millennial parents. Their water bottles and Bento boxes address a significant gap in the market with strategic design and functionality.

Basil aims to revolutionize this sector by introducing innovative designs based on market demands, using premium materials, and emphasizing both functionality and aesthetics. Currently, their products are available nationwide through their D2C platform and on e-commerce platforms like Amazon.

Based in Bengaluru, Basil plans to broaden its product offerings by introducing lunch bags for kids and a new range of Bento boxes tailored for working professionals within the next year. In addition to competing with established brands like Rabitat, Vaya, Solara, Milton, and Cello, Basil also faces competition from the unbranded segment.

According to Datum Intelligence, the Indian consumer houseware market is projected to surpass ₹507 billion by 2027.