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As per the latest information from Retail India News, Wise life, a startup specializing in yoga and wellness, has seen a notable fivefold surge in sales subsequent to securing funding from Shark Tank.

  • -
  • Mar 24, 2024
  • 1 min read



Wise life Wellness India Private Limited, a startup focusing on yoga and wellness, has witnessed a remarkable surge in its sales since securing a Rs 1.2 crore deal with four Shark Tanks on "Shark Tank India 3". Established in October 2020, Wise life is India's pioneer in offering premium, attractively designed, high-quality, affordable, and eco-friendly yoga mats as its primary product. Following the announcement, the company has also experienced a fiftyfold increase in website visits.

Expressing delight at the company's growth, entrepreneur Prateek Keddie, Founder of Wise life Wellness India Private Limited, remarked, "We are now achieving daily sales of Rs 15 lakh. While we anticipated growth, our primary aim has always been to inspire individuals to prioritize their health and wellness. The increased visibility will enable us to reach out to a wider audience."

Wise life offers a comprehensive range of yoga and home fitness gear crafted from premium eco-friendly materials such as natural rubber, natural cork, microfiber fabric, and thermoplastic elastomer (TPE). These products boast features like professional grip, superior cushioning, easy unrolling, and exceptional durability.

Beyond promoting health, Wise life Wellness India has taken proactive measures to minimize its carbon footprint by integrating responsible manufacturing practices into its operations.

Earlier in March, Wise life Wellness India's founders, Prateek Keddie and Shreya Bansal, successfully convinced Sharks Ritesh Agarwal (Founder and CEO of OYO Rooms), Aman Gupta (Co-Founder and CMO of boat), Namita Thapar (Executive Director of Emcure Pharmaceuticals Ltd), and Anupam Mittal (Founder and CEO of Shaadi.com) to invest Rs 30 lakh for a 1 percent equity stake.



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