Amazon has spearheaded a funding round, investing $20 million in the children's fashion brand Hopscotch.

The funding round, which raised $20 million for kids' fashion brand Hopscotch, saw participation from various investors, including Eduardo Saverin, co-founder of Facebook, as well as existing backers such as Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures. Hopscotch, an exclusively online brand established in 2015 and headquartered in Mumbai, India, specializes in a diverse range of children's clothing, footwear, and accessories.

The injected funds will support Hopscotch's efforts to expand its product range, attract new customers, and enhance its technological infrastructure. Additionally, the company intends to utilize the capital to launch its inaugural brick-and-mortar store in Mumbai later this year. This strategic move aligns with Amazon's broader strategy of deepening its footprint in the Indian e-commerce market, complementing its previous investments in Indian startups like Grofers, BigBasket, and Flipkart.