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Alakh Pandey dominates the edtech world, leaving little room for others.




Physics Wallah (PW) and its founder Alakh Pandey have become central figures in India's edtech sector, standing out even in a challenging funding environment. Pandey, with his relatable and inspirational backstory, has built a reputation as an educator, mentor, and influencer, resonating with students aiming for engineering or medical careers regardless of their socio-economic backgrounds. However, beneath this image lies a rapidly growing business.

In an earlier interview with The Ken, Pandey frequently deferred questions about growth and funding to his co-founder, Prateek Maheshwari, signaling a clear division of roles—Pandey as the visionary and Maheshwari as the strategist executing the business operations. 

PW’s recent international expansion into the UAE, marked by the acquisition of local test-prep startup Knowledge Planet in March, raises questions about whether this move aligns with Pandey’s mission to uplift underserved Indian students or reflects Maheshwari’s business acumen. 

The UAE is a known market for Indian edtech, with Byju’s having already established a presence targeting the Indian diaspora with premium educational products. However, PW’s strength lies in offering free or low-cost content, focusing on students who might otherwise not afford traditional coaching. Its premium offerings in the UAE, as highlighted on PW Gulf’s website, suggest a potential shift, expanding their reach from school prep to advanced coaching for engineering and medical exams. This move could signal a shift toward a more lucrative business model, tailored to the wealthier expatriate community in the region.


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