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According to Aman Gupta of BOAT, numerous startups are transforming into brands by taking advantage of the benefits offered by quick commerce.

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Aman Gupta, co-founder of B.O.A.T, highlighted the evolution of digital commerce, noting that payment gateways have become faster, more user-friendly, and secure. He emphasized that "quick commerce" is here to stay, with many brands thriving on it rather than traditional e-commerce. Gupta explained that today's consumers demand faster product deliveries, which has led to the rise of startups catering to this shift. Speaking at Razorpay’s D2C and Retail Summit, he mentioned that when B.O.A.T started, cash on delivery was common due to the complexity of digital payments, but that has changed over time.

Gupta also attributed the growth of Direct-to-Consumer (D2C) brands to digital channels, noting that despite initial skepticism from investors, the D2C market is now flourishing with numerous startups. He predicted that in the coming years, millions of brands will emerge in various sectors across India. He used skincare startups as an example, highlighting how brands like mCaffeine, Nat Habit, and others have built distinct customer bases.

Addressing the role of social influence in business, Gupta mentioned that while social media fame can boost growth, as seen with actress Parul Gulati’s Nish Hair, it's not a universal strategy. He stressed the importance of focusing on the business itself if influence isn't a factor, with customer retention being the top priority. Gupta shared how building a community around a brand can help, as B.O.A.T has done by launching products to their community before going to market. He concluded by advising entrepreneurs to stay adaptable, face challenges confidently, and focus on maintaining a strong market presence.

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