
Founded in 2019 by Ashish Negi, Kayang is an organic fruit and food business based in Kinnaur, primarily distributing fresh Himachali apples across India.
One of the biggest challenges faced by Indian farmers is the struggle to receive fair prices for their crops. Farmers invest their land, resources, and time, taking on the risk of unpredictable weather to produce a harvest, only to face the harsh reality of not getting a fair return. The presence of middlemen further reduces their profit margins, trapping them in a cycle of financial struggle with limited alternative income sources.
However, government schemes and agricultural startups in India are starting to change this narrative.
Take the example of Kinnaur. The lives of around 800 farmers have been transformed by the efforts of one man - Ashish Negi.
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