A Goa-based entrepreneur claims to "sell orgasms for a living" and mentions that he spends ₹40 lakh annually.

Ritesh D Ritelin, the founder of Manzuri, describes his business as "selling orgasms for a living." In a recent interview with finance influencer Sharan Hegde on the 1% Club, the Goa-based entrepreneur explained that his wellness startup focuses on selling pleasure products for women, aiming to challenge one of the biggest taboos in India—sex. However, due to the sensitive nature of the subject and the lack of official recognition for sex toys by the Indian government, Ritelin often has to refer to his company as a wellness startup instead.

Ritelin shared that when Manzuri was launched in 2019-2020, there were no trustworthy and reliable sources for women in India to purchase sex toys from. This has driven his mission to destigmatize conversations around sexual health and wellness. Manzuri, which means "consent" in Hindi, has grown into a successful business under Ritelin's leadership.

During the 1% Club interview, Ritelin also discussed his financial situation, revealing a liquid net worth of ₹1.5 crore and non-liquid assets valued between ₹8.5 to ₹9.5 crore. He owns a 70% stake in Manzuri, which is valued at ₹12 crore, putting his overall net worth in the range of ₹10 to ₹12 crore.